Images conversion
Convert JPG to AVIF
Updated Jul 2026
JPG is the universal photo format everyone can open. AVIF is a newer image format that holds the same quality in a much smaller file, and it also supports transparency. To convert JPG to AVIF, open the file in a converter and export it as AVIF. Doing this on your own computer keeps the photo off other people's servers.
- Extension
- .jpg
- Type
- Images
- Typically
- The universal photo format
- Compression
- Lossy
- Transparency
- None
- Metadata
- Carries EXIF
- Extension
- .avif
- Type
- Images
- Typically
- Next-gen web images
- Compression
- Lossy
- Transparency
- Supported
Convert JPG to AVIF on your own computer. Nothing uploads.
How to convert JPG to AVIF
- Open Morphjet and drag in the JPG photos you want to convert. Add one file or a whole folder at once.
- Choose AVIF as the output format, and set a quality level if you want a smaller file.
- Convert. The AVIF files are written next to your originals, and nothing leaves your machine.
JPG vs AVIF: what actually changes
| JPG | AVIF | |
|---|---|---|
| Opens everywhere | Yes, universal support | No, needs a modern browser or a recent app |
| File size | Larger | Smaller, often less than half at the same quality |
| Quality at a given file size | Good, with visible blockiness at low settings | Better, holds more detail for the same amount of data |
| Transparency | No | Yes |
| Keeps date and location (EXIF) | Yes | Yes, unless you strip it |
When to convert, and when not to
Convert JPG to AVIF when you want to shrink photos for a website or app without a visible drop in quality, or when you need a photographic image with transparency.
Keep the JPG if the file needs to open in an older browser, an email client, or on a device that doesn't yet support AVIF.
Why not just use an online converter?
JPG photos often carry EXIF metadata, including the camera model and, for phone photos, the exact GPS location where the shot was taken. Send that file through an online converter and the same data lands on someone else's server along with the image. Converting on your own computer keeps the photo, and whatever it reveals about you, on your machine the whole time.
Questions
Does converting JPG to AVIF lose quality?
A little. AVIF is also a lossy format, so re-encoding an already-compressed JPG adds a small amount of loss on top. At normal quality settings it's hard to see, but for a pristine archive keep the JPG.
Will every browser and app open an AVIF file?
Most current browsers do, and support keeps growing, but some older browsers, many apps, and a few social platforms still don't. If you don't know who's opening the file, JPG is the safer bet.
Does the AVIF keep the original photo's date and location?
Yes. Any EXIF metadata in the JPG, including date, camera, and GPS location, carries over to the AVIF unless you strip it. Worth removing before sharing something publicly.
Why convert to AVIF instead of just keeping the JPG?
AVIF holds close to the same visual quality in a noticeably smaller file, which matters if you're storing a lot of photos or serving them from a website where every megabyte slows the page down.
Can I convert JPG to AVIF without uploading my photos?
Yes. Morphjet converts on your own computer, so the photos never travel over the internet. You can even do it with your wifi off.
Morphjet converts JPG, AVIF, and 1,800+ other formats, all on your machine. Launching this July.